- The Love to Shop and ADT programs ended May 31, 2019. View our Partner Updates page for more information.
- Our new partnership with SimpliSafe launched June 3, 2019. FREE marketing materials are available in the Partner Center.
- The new LoveMyCreditUnion.org website launched June 3, 2019.
- Second quarter is coming to an end soon. Make sure to complete your quarterly marketing by June 30, 2019.
Last day for the Sprint Sweepstakes.
June 30, 2019
Q2 2019 marketing must be completed by June 30, 2019. Check your Marketing Audit Report to see your marketing compliance.
July 12, 2019
Q2 2019 marketing documentation is due to our Client Services team.
NEW Member Offer...SimpliSafe Home Security!
In our ongoing effort to provide the most value to credit union members, LMCUR is excited to announce our partnership with SimpliSafe Home Security.
SimpliSafe offers a unique DIY home security system that covers and protects the entire house from doors to rooms to windows. Named a CNET Editor’s Choice and “best home security system” by Wirecutter, SimpliSafe is already trusted and relied on by over 3 million people.
With 24/7 professional monitoring, up to 3.5 times faster police dispatch, a low cost, no contract price structure, and an all wireless system, SimpliSafe is disrupting the traditional home security model.
Your members will love the no hidden fees, no middleman approach to home security that SimpliSafe offers. With monitoring prices starting at just $14.99 per month, SimpliSafe has done away with all the hassles of home security, delivers it without long term contracts, and offers a 60-day 100% satisfaction guarantee. SimpliSafe even pays the shipping for returned equipment!
LMCUR has negotiated an exclusive offer for credit union members that includes a free security camera and two months free monitoring (a $150 value), when they purchase a new SimpliSafe security system.
This new approach to home security bypasses the outmoded, slow and expensive traditional home security approach. Don’t let your members miss out, promote SimpliSafe today. A full suite of marketing assets is available in the Partner Center. Questions? Contact our Client Services Team Via Email or by calling 866-348-2887.
On Wednesday, June 12 a live webinar was held touring the new LoveMyCreditUnion.org website. We hope you were able to join us, however if you weren’t, here’s a link to the recorded version of the webinar: Custom Tour of LMCUR Webinar Recording
During the webinar we demonstrated not only how easy it is for members to sign in using password-less entry, but also the ease of adding their credit union to their User Profile. To make it as easy as possible for members to identify their credit union in the list, we included the credit union logo next to each name. We continue to work hard to ensure we have an up-to-date version of your brand logo in our system, but we could use your help to be sure.
The question is, do we have your current logo on file?
- To see if we have your credit union’s current logo, visit our new website at LoveMyCreditUnion.org and click on My Profile to set up your own profile.
- During the set up process you will be asked to add your credit union to your profile.
- If we do not have your credit union’s current logo in our system, please click here to email your logo to our Client Services team.
- To display the best quality logo for your credit union, we ask that logos are a minimum of 120 x 90 pixels in PNG format with a white or transparent background.
Exciting Updates from COO, CUSG Marketing Solutions, David Dean
Hello, you’ve probably noticed LMCUR has been pretty busy lately adding new deals, new marketing materials, new program branding, and a new website. I just wanted to take a moment to share a bit about the “why” behind these changes and how we believe they will further enhance the value of membership at your credit union.
Over the past 6 months or so, our team took a deep dive to explore what could be better about LMCUR. We believe that the height of a program’s success is precisely the time to challenge it the hardest. We quickly recognized that some of our older programs like ADT and Love to Shop just weren’t resonating with credit union members any longer, so we set out to replace them with new offers, starting with SimpliSafe home security, covered above.
We spent a lot of time ensuring our new offers were among the best in market, representing meaningful value for your members. After SimpliSafe, we negotiated deals on ID theft protection, hotels, Disney vacations, and a dozen or so others. These special deals offer significant savings off retail pricing and often real cash value – something even paid membership rewards programs rarely deliver.
We developed a feature-rich web app at LoveMyCreditUnion.org, which works beautifully on all browsers and all devices and does not require downloading any software or even a password to login. This allows members to seamlessly interact with LMCUR from anywhere, at any time.
As you can see, we’ve got a lot of good stuff going on, so please, visit LoveMyCreditUnion.org to explore it for yourself, and keep a lookout for more exciting announcements in the near future.
If you have any questions or feedback about our recent updates, please contact our Client Services Team. On behalf of all of us at LMCUR, we look forward to working with you to continue making the Love My Credit Union Rewards program the best it can be.
Thank you,
David
Hard to believe that it’s nearly summer isn’t it? Fortunately, you’ve still got time to finish your Q2 marketing.
As a quick reminder, your 2019 second quarter marketing must be executed by June 30 and forwarded to our Client Services team by July 14th.
Here are a few things to remember:
- Be sure to use our HTML email templates, as well as the new newsletter and social media templates. These include your credit union’s custom URL which helps us track your marketing and makes fulfilling your marketing requirements much easier.
- Don’t forget to check your Marketing Audit Report in the Partner Center Dashboard, and make sure it reflects your executed marketing efforts.
- Didn’t use HTML email templates, social media, or email newsletters with your custom URL? Submit your marketing documentation to ClientSupport@CUSolutionsGroup.com by July 14th.
Questions? Need help with your Love My Credit Union Rewards marketing? Please contact our Client Services Team Via Email or by phone at 866-348-2887.
Last Chance for the Sprint $150,000 Credit Union Member Sweepstakes!
You’ve still got the opportunity to promote the Sprint $150,000 Credit Union Member Sweepstakes, where lucky credit union members can win $50,000 from Sprint in April, May and June.
This is the final month of the sweepstakes and your members still have the chance to win a $50,000 prize for the rest of June.
We’re ready here with all the marketing materials you’ll need to promote the sweepstakes. When you visit the “Sweepstakes and Seasonal Campaigns” tab in the Partner Center, you’ll find a full range of templates and promotional materials you can use, such as:
- An email template
- A newsletter template
- Social media assets
- A newspaper ad
- Web banners
This is the final chance to promote the sweepstakes to your members! If they aren’t already with Sprint, don’t forget that the sweepstakes is stackable with the Sprint Credit Union Member Cash Rewards program. Your members can get $100 cash on every new line with Sprint and enter to win $50,000!
We hope you will join us in promoting this exciting sweepstakes! If you have any questions regarding the sweepstakes or any part of the LMCUR program, please contact our Client Services Team.
For June’s Credit Union Spotlight, we turn to BrightStar Credit Union in Lauderhill, Florida. Since 1946, BrightStar has been serving members in Broward County, Florida, and we were happy to sit down with their Member Outreach Specialist Joyce Gaines to talk about their success with the Sprint program from LMCUR.
Every credit union has different ways of promoting Sprint to their members, and Joyce tells us that “[w]e find that offering a combination of 'fun', money saving products along with our usual credit union products and services (i.e. checking accounts, auto loans, credit cards etc.), encourage our members to visit various credit union website pages.”
BrightStar recently had a great experience partnering with their local Sprint store. According to Joyce: “Our Sprint – BrightStar day was a huge success. We had tables set up in the lobby of the Broward County School board building in downtown Fort Lauderdale – any large SEG would work. Our brightly colored tables with giveaways drew attention from employees coming and going. Not only did Sprint sign up a few new accounts, but the credit union did too. Even though we have a full-service branch in the same building, employees get focused on their daily tasks and never find the time to stop by the branch. Having us right in front of them did the trick. Yet again, another way credit unions help their members save!”
The nimble and agile nature of the LMCUR Sprint program makes it easy to share around your community in places people wouldn’t normally expect to interact with their credit union or Sprint, and it really pays off. In addition, Joyce adds, “We are completely amazed at the response of our membership and the quarterly income earned from Sprint. Most of our marketing efforts with Sprint are on social media and we try to make them fun and playful. Grabs more attention and gets more clicks.” The social media and online marketing literally paid off here. You can visit our Partner Center for the latest website banner ads and social media tools for Sprint.
Joyce enjoys working with her local Sprint store and partnering with them for maximum exposure of the program. BrightStar has held “several in branch Sprint Marketing Table Days” and reports that “members love the giveaways and opportunity to save.” In fact, the entire program is turnkey, because BrightStar works with “the regional Sprint Marketing/Development Director, and he coordinates the locations and selects his stores.”
We love that Joyce and BrightStar have had so much success with the Sprint program, and that it continues to benefit their members! Hearing how credit unions are implementing the program and making it work for them, helps us make the program better for all. If you have feedback about the Sprint program, please share it with us. We look forward to working with you and making your credit union the next success story!
Program Totals
Total Supporting Credit Unions
2,157
Lifetime Members Served
8.4 million
Lifetime Member Saving
Nearly $2 Billion
Sprint Program to Date
Active Sprint Customers
More Than 1.9 Million
Cash Rewards Lines Paid
1.9 million
Cash rewards Deposited
More Than $132 Million
TurboTax Program Lifetime
Total Supporting Credit Unions
1,544
Total Program Sales
More Than $4.1 million
Total Member Savings
More Than $16 million
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